IMPLEMENTATION OF THE GEULIS PROGRAM OF BANK MUAMALAT INDONESIA AT THE AR-ROHMAH PUTRI ISLAMIC BOARDING SCHOOL

Abstract

Bank Muamalat Indonesia, as the pioneering institution of Islamic banking in the country, holds the responsibility of promoting Islamic financial literacy, particularly within Islamic educational institutions. In this context, the GEULIS program (Gerakan Literasi Syariah or Sharia Literacy Movement) serves as a concrete initiative aimed at broadening public awareness and understanding of the Islamic financial system. This study aims to explore the role of Bank Muamalat in implementing the GEULIS program at the Islamic Boarding School Ar-Rohmah Putri and to analyze its impact on enhancing Islamic financial literacy within the pesantren (Islamic boarding school) environment. The research was conducted using a qualitative approach, employing a case study method. Data were collected through in-depth interviews, direct field observations, and document analysis. Participants in this study included representatives from Bank Muamalat, school administrators, and students at the Ar-Rohmah Putri Islamic Boarding School. The data analysis process involved filtering the collected information, organizing it systematically, and drawing conclusions based on field findings. The results of the study indicate that Bank Muamalat plays an active and strategic role in executing the GEULIS program through various educational activities such as training sessions, seminars, and the provision of sharia literacy modules. The implementation of this program has been proven to enhance students' understanding of Islamic financial concepts and promote financial behavior aligned with sharia principles. These findings suggest that synergy between Islamic financial institutions and educational entities can serve as an effective means to expand the reach of Islamic financial literacy within society.