ANALIYSIS OF THE EFFECTIVENESS OF BUSSINES CREDIT FUNDS (KUR) IN INCREASING MICRO BUSINESS PRODUCTIVITY (CASE STUDY ON BRI COSTUMER UNIT TUGUMULYO)

Abstract

This research aims is to determine the effectiveness of the use of People’s Business Credit funds by micro and to determine the productivity of micro businesess. This research was a qualitative approach. The tecnique of collecting data used interviewes, observation, and documentation. the method of data analysis used in this research by Miles and Huberman interactive data analysis. The results of research showed, the used of People’s Business Credit funds was in the effective category and was able to increase the productivity of micro businesess. This refers to three effectiviness indicator, that is the success in achieving goals, business development and growth, as well as significant postive diferences before and after obtaining credit and three productivity incicators, that is increase in result, increase in performance, and increase according to target